Hart Hotels
Measuring ROI and Converting Guests
Hart Hotels operates a variety of luxury hotels in central/western New York, each with a unique waterfront setting. Rhyme was brought on to help them market these hotels using a combination of search, email, social media, and other digital marketing tactics and techniques. Since each hotel's market was slightly different, it meant tweaking the messaging and targeting for their campaigns for each audience, and optimizing each channel to convert best. This also included designing and developing websites that were easily editable and which helped track key information for each campaign.
Optimizing Ad Budgets
Targeted Approach
Full Website Development
Focused on ROI/ROAS
As an independent hotelier, Hart Hotels was interested in using their own marketing channels provide a better return on investment than what they would normally spend on Online Travel Agencies (OTAs), which meant that any campaigns that Rhyme ran had to beat the ROI paid out to the OTAs in the form of a commission. Rhyme used their existing customer booking data to build profiles of each property's guests and their booking habits throughout the calendar year, and then developed targeted campaigns that matched those profiles. The result has been a much higher ROI than previous paid campaigns, and allows them to push booking direct with hotel to avoid excessive OTA fees.