As a 120+ year old family company, E.J. O'Neil Insurance in Chicopee MA was looking to bring their marketing and lead generation into the 21st century. Rhyme helped them tell their story and developed a lead-generation plan that was centered around using their website as a marketing hub for all activity.

In addition to developing a new website, Rhyme also recommended setting up a search marketing campaign with remarketing to best capture and qualify new leads. Using their own customer demographic information to develop targeting profiles has helped the campaign take off into 2020 and beyond, positioning O'Neil as a leader in the local insurance industry.