Rhyme worked extensively over the past few years to help Florence Bank develop and execute their targeted digital marketing communications plans. Rhyme was able to markedly demonstrate effectiveness by tracking digital campaigns directly to new account signups, and has helped shape strategy for new product rollouts, new branch openings, and more using targeted display, search, content, and social.

We also executed all aspects of the campaigns including writing content, development of landing pages and HTML5 animated ads, and implementation of tracking systems for all campaigns. Our analytics and reporting combined with the bank's own demographic data enabled us to be efficient with our targeting, making the most from their digital advertising budgets.